Many of us have heard the term Page Rank on numerous occasions, and we usually heard it many times. But what does it exactly mean? How is it calculated? While some of this is a public knowledge, I will try to explain what this mysterious Google Page Rank is, and how it works in a few sentences.
Google’s Page Rank is the way Google evaluates which site is more important than others, and how popular this particular website is. The higher Page Rank, the more visitors you will usually receive from Google’s search engine, as your website will often appear higher in the search results. The calculation is based on the number of votes other sites “cast” on a website. Vote means simply a link put on another website to a website for which a Page Rank is calculated. Generally, the more links pointing to your sites, and the more of them coming from sites that have high Page Rank themselves, the higher your Page Rank will be.
While Page Rank is in no way the ultimate ranking system, and should not be viewed this way due to numerous flaws, is it considered to be quite important to many webmasters. One of the reasons it is considered so important is that there are very few ranking systems to begin with.